Definition
Risk that market demand changes or is smaller than expected.
Examples
Market risk rose when competitors moved faster.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track market risk alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like market risk stop being spreadsheet trivia and start showing up where decisions get made.