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Go-To-Market (GTM) & Growth

MQL

Marketing Qualified Lead: a lead likely to become a customer based on signals.
M-Q-L
Definition
Marketing Qualified Lead: a lead likely to become a customer based on signals.
Examples
The ebook generated 200 MQLs.
Origin
Acronym commonly used in startups and business.
Use it in Nautis

Track mql alongside everything else in your startup.

Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like mql stop being spreadsheet trivia and start showing up where decisions get made.