Definition
A significant change in strategy, product, or target market based on learning.
Examples
We pivoted from B2C to B2B after early pilots.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track pivot alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like pivot stop being spreadsheet trivia and start showing up where decisions get made.
