Definition
How you define your product in the market relative to alternatives.
Examples
Clear positioning reduced sales objections.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track positioning alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like positioning stop being spreadsheet trivia and start showing up where decisions get made.