Definition
When a product satisfies strong market demand and users would miss it if it disappeared.
Examples
Churn dropped after we reached product-market fit in one segment.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track product-market fit alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like product-market fit stop being spreadsheet trivia and start showing up where decisions get made.
