Definition
Risk of damaging public trust and brand.
Examples
A major outage can create reputation risk.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track reputation risk alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like reputation risk stop being spreadsheet trivia and start showing up where decisions get made.