Definition
Ability to keep users coming back over time.
Examples
Retention rose after we added collaboration.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track retention alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like retention stop being spreadsheet trivia and start showing up where decisions get made.