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Metrics, Analytics & KPIs

Retention Rate

Percentage of users/customers that remain over time.
retention rate
Definition
Percentage of users/customers that remain over time.
Examples
Retention rate stabilized after PMF.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis

Track retention rate alongside everything else in your startup.

Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like retention rate stop being spreadsheet trivia and start showing up where decisions get made.