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Foundations & Startup Basics

SAM

Serviceable Available Market: the portion of TAM you can reach with your model.
S-A-M
Definition
Serviceable Available Market: the portion of TAM you can reach with your model.
Examples
Our SAM excludes markets with heavy compliance restrictions.
Origin
Acronym commonly used in startups and business.
Use it in Nautis

Track sam alongside everything else in your startup.

Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like sam stop being spreadsheet trivia and start showing up where decisions get made.