Definition
Splitting users/customers into groups for insights.
Examples
Segmentation revealed power users in one industry.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track segmentation alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like segmentation stop being spreadsheet trivia and start showing up where decisions get made.