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Foundations & Startup Basics

SOM

Serviceable Obtainable Market: the share of SAM you can realistically capture near-term.
S-O-M
Definition
Serviceable Obtainable Market: the share of SAM you can realistically capture near-term.
Examples
Our SOM for year one is 200 programs.
Origin
Acronym commonly used in startups and business.
Use it in Nautis

Track som alongside everything else in your startup.

Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like som stop being spreadsheet trivia and start showing up where decisions get made.