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Foundations & Startup Basics

Target Market

The specific group of customers you focus on.
target market
Definition
The specific group of customers you focus on.
Examples
Our target market is accelerators with 50–500 startups.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis

Track target market alongside everything else in your startup.

Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like target market stop being spreadsheet trivia and start showing up where decisions get made.