Definition
Per-customer or per-transaction profitability.
Examples
Unit economics guided which channel to scale.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track unit economics alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like unit economics stop being spreadsheet trivia and start showing up where decisions get made.