Definition
Metrics that look good but don’t reflect real value.
Examples
Downloads were vanity metrics without retention.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track vanity metrics alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like vanity metrics stop being spreadsheet trivia and start showing up where decisions get made.