Definition
Growth driven by users inviting or sharing with others.
Examples
Virality increased when we added team invites.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track virality alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like virality stop being spreadsheet trivia and start showing up where decisions get made.