Definition
The long-term destination the company aims to reach.
Examples
The vision is to become the default operating system for founders.
Origin
Modern business/startup term; used as practical shorthand in product, growth, and investing.
Use it in Nautis
Track vision alongside everything else in your startup.
Nautis brings planning, fundraising, finance, and operations into one AI-native workspace — so concepts like vision stop being spreadsheet trivia and start showing up where decisions get made.