Section-by-section editor
Basic info, problem & solution, market, traction, team, and more — each section is a self-contained form.
Business Profile: one company profile for investors, partners and your own tools
A guided, multi-section editor for your startup's profile. Captures everything investors and partners need to evaluate you, and powers AI features across the rest of Nautis.
- Sections10+
- FeedsSWOT, Business Plans
- StatusAlways-on
app.nautis.io/profiles/startup
What is Business Profile?
A startup company profile is the one place your company's facts live: what you do, for whom, at what stage, how you make money and who's on the team. Nautis Business Profile is a sectioned editor with a completeness score. Keep it private, or switch it to Public and share a link, an embed code, or a post to LinkedIn, Facebook or X.
Every investor form, accelerator application and partner intro asks the same questions in a different order. The Business Profile answers them once. Only two fields are required, Company Name and the One-Liner / Elevator Pitch, which is capped at 300 characters. Everything else can wait, and each section saves on its own, so a half-finished profile is still a useful one.
The profile is also input for other modules. SWOT Analysis needs a complete startup profile before Generate with AI will run, and a Business Plan can link your profile through Link Projects. If you'd rather not type at all, Autofill from website or deck at the top of the profile starts Liftoff, which reads your website or pitch deck, fills in what it finds and shows the source of every detail so you can fix it.
Going public is a deliberate switch. Flip the Private / Public toggle in the editor header, check the result with Preview, then open Share Profile to copy the link, copy an iframe embed for your own site, or post it to LinkedIn, Facebook or X. Anyone with the link can view a public profile without logging in, so write it for strangers.
Built for
- Founders preparing investor materials
- Teams creating their first profile for an accelerator
- Operators keeping company facts in one canonical place
Capabilities
What you can do with Business Profile
Everything ships out of the box. No setup, no plugins, no extra tools.
Cropped logo upload
Upload a logo and crop it inline so the profile looks polished from the first save.
Feeds other modules
SWOT generation needs a complete profile, and Business Plans can link it to import facts. Liftoff can autofill it from your website or deck.
Public-ready layout
Flip the Private/Public toggle and share a direct link, an embed code, or a post to LinkedIn, Facebook or X.
Use cases
How startups use Business Profile
A full profile without an afternoon of typing
Click Autofill from website or deck, let Liftoff read your site and deck, then go through the review step. Untick team members or products that shouldn't be there, and remove anything that isn't true, such as numbers from a demo on your website.
One link instead of re-answering every form
Set the profile to Public and keep the link handy for warm intros and applications. When the one-liner changes after a positioning rethink, you edit it in Basic Information once and every link shows the new version.
Putting the profile on your own website
From Share Profile, copy the embed code and paste it into an about or investors page. It's a quick way to keep that page in step with the profile rather than maintaining two versions.
Getting less generic AI drafts
A SWOT drafted from a half-filled profile reads like anyone's. Fill Business Information (business type and model, revenue, product and funding stage, industries) and Marketing & Sales before you generate, and the drafts have something specific to work with.
Quick start
From zero to using Business Profile
- 1
Click Create Startup Profile
Sidebar → Profile & Company → Edit Business Profile.
- 2
Fill the required basics
Company name and one-liner are required; everything else is optional.
- 3
Move through sections
Save & Continue moves you to the next section — return to any one whenever you want.
- 4
Publish and share
Your profile becomes the source of truth for AI features and the public version of the company.
How the profile feeds AI in Nautis
Liftoff, the Chief of Staff setup, can fill the profile from your website and deck. In its review step, people found on your own website start ticked and people found in public search results start unticked, so you decide who goes on the team section.
After that, the profile is context. SWOT Analysis reads it when generating, Business Plans can import from it, and a connected Claude or ChatGPT can read the Business Profile and, with write access, update your company profile. Those writes wait for approval by default.
What goes in each section of a startup company profile
You don't need all of it on day one. This is what each section holds and why someone would read it.
| Section | What to put in it | Why it matters |
|---|---|---|
| Basic Information | Name, logo, one-liner, problem, solution, longer description | The first thing anyone reads |
| Mission & Vision | Mission, vision, core values, goals | Helps hires and partners judge fit |
| Company Details | Founded year, team size band, location | Basic screening for programs and investors |
| Business Information | Business type and models, revenue, product and funding stage, industries, technologies | Context that SWOT drafts and other modules depend on |
| Funding | Whether you're raising, target amount, use of funds, exit strategy | Counts as complete only with a funding stage set too |
| Marketing & Sales | Channels, pricing models and strategy, sales process | Shows how you'll reach customers |
| Founding Team, Products & Services | Key people and roles; what you sell | The questions investors ask next |
| Advisory Board, Intellectual Property, Additional Information | Advisors, patents and trademarks, custom forms | Optional and not counted in completeness |
Plans and limits
- Business Profile must be enabled for your organization. If it isn't, you'll see a "Feature disabled" message with a way to request access.
- Every plan starts with a 14-day trial with no card. See pricing.
What Business Profile doesn't do
- It's a profile page, not a website builder. Use it to state facts clearly, and keep design-heavy pages on your own site.
- A public profile is visible to anyone with the link. Keep sensitive material in a data room, where share links can be passcode-protected and revoked.
- Editing needs the Business Profile permission with edit or create rights, and only Super Admin has it by default. Grant it to whoever owns the company story.
- Autofill can get things wrong. Review every detail Liftoff found before you confirm it.
Business Profile questions
What should a startup company profile include?+
A one-line description, the problem and your solution, your stage, your business model, the team, and whether you're raising and for what. Start with those, then add mission, marketing and products as they firm up.
Can I embed my startup profile on my website?+
Yes. With the profile set to Public, open Share Profile and copy the embed code, an iframe you can paste into your own site. Sharing doesn't work on a private profile.
Can Nautis fill in my profile for me?+
Yes. Click Autofill from website or deck to run Liftoff. It reads your website and pitch deck, searches for your company's public profiles, and shows where every detail came from so you can correct it before it's saved.
How is a business profile different from a pitch deck?+
A deck tells a story in a fixed order for a meeting. The profile is a reference of structured facts that someone can scan and other modules can reuse. Keep the two consistent; the pitch deck analyzer helps on the deck side.
What does the completeness percentage measure?+
Each required section you fully complete is worth an equal share of 100 percent. Advisory Board, Intellectual Property and Additional Information are optional and don't count. Every section shows a Complete or Incomplete badge, so the gaps are easy to spot.
Do I have to fill in every section?+
No. You can save a section with only the required fields filled and come back to the rest later. Each section saves independently.
What happens if I close the tab without saving?+
If you have unsaved changes in the section you're editing, your browser will warn you before the tab closes.
Can investors see my profile if it's private?+
No. Only people inside your organization can view a private profile. To share with investors or partners, switch the visibility to Public first.
Why is my Funding section showing incomplete even though I filled in a number?+
The funding section completes only when both the funding amount and a funding stage are set. Double-check the Business Information section to make sure a stage is selected.
Can I change my company name later?+
Yes. Open the editor, go to Basic Information, change the name, and click Save. The public profile URL updates with it.
Why does my profile matter elsewhere?+
SWOT generation needs a complete startup profile, and a Business Plan can link your profile so sections import facts from it. The richer your profile, the better those drafts.
Who can edit the profile?+
Anyone with edit/create rights on the Business Profile module — Super Admin gets this by default; other roles need it granted.
Can I upload a custom logo?+
Yes — upload, crop inline, and the cropped logo appears across your public profile and other branded surfaces.
Your first hire, before your first hire
Hire your Chief of Staff today.
Full business context from the first conversation. Daily operations, fundraising, revenue and finance, run with you. You approve every move. It handles the rest.
Nothing leaves your workspace without your yes.