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Social Calendar: a social media content calendar your team signs off
Plan, review, and schedule social media content as a team. Group related content into plans, organize posts into campaigns, draft posts for each channel, and run them through an approval workflow before they go live.
- Channels9+ supported
- WorkflowEditor → Manager
- VersioningPer change
app.nautis.io/social-calendar
What is Social Calendar?
A social media content calendar shows what's going out, on which channel, on which day, and who still has to sign it off. The Nautis Social Calendar groups posts into plans and campaigns, keeps per-channel copy and media on each post, and takes every post through review to a named approver before it's marked Scheduled. Publishing itself happens outside Nautis, in your scheduler or by hand.
Most small teams don't lose posts. They lose decisions. The caption was agreed in a chat, the image was swapped in a DM, and on launch morning nobody can say which version the founder approved. A content calendar earns its place by holding the one current version of each post, with its status and its approver, on the day it's meant to run.
Work is organized in three levels. At the top sits a plan, which can run for a quarter or a year: click New Plan under Marketing, then Social Calendar, and give it a Title, a Category such as Launch Campaign or Recruiting, a Manager (approves posts), optional dates and an Accent color. Below that, each campaign has start and end dates and a Goal, such as filling a webinar. A post that isn't in any campaign waits in the Backlog, where ideas can sit until they get a date.
Here's the boundary to plan around. When an approved post gets a publish time, its status becomes Scheduled, but Nautis doesn't post it to the network. Someone publishes it from their social tool or by hand, then moves the card to Published. The Accounts tab lists your handles so posts can be tagged by channel, and it isn't a publishing connection. If you're still choosing between a planner and a scheduler, read social media calendar software first, and for how roles and handoffs work across a team, see social media planning tool for teams.
Built for
- Founders building a personal brand
- Marketing leads coordinating with co-founders
- Teams shipping a launch across multiple channels
Capabilities
What you can do with Social Calendar
Everything ships out of the box. No setup, no plugins, no extra tools.
Plans → Campaigns → Posts
Three-level structure keeps long-running social work organized.
Approval workflow
Drafts move from Editor to Manager approval before publishing.
Versioned edits
Every change is captured so nothing ships without a green light.
Per-plan roles
Viewer, Editor, Manager — pick the right access per plan.
Use cases
How startups use Social Calendar
Launch week across LinkedIn, X and Instagram
Create a campaign called "Launch Week 1: Teasers" with its start and end dates. Add posts with the right Post type for each, such as a Carousel for LinkedIn and a Reel for Instagram, and write the Default copy once. Then switch to the X tab to cut it down. The Calendar view shows the whole week on one screen.
A marketer drafts, the founder approves
Make the founder the plan's Manager and give the marketer the Editor role under Members. The marketer clicks Submit for review, and the founder works through the Approvals tab, choosing Approve, Request changes with a comment, or Reject. When the founder is travelling, change the Approver on a post to another manager.
Hiring posts kept apart from marketing
Start a second plan with the Recruiting category and its own accent color. Give the hiring manager the Viewer role so they can follow the posts and the Discussion tab without editing. Copy accounts from another plan brings over the company handles in one click.
Handing posts to whoever publishes them
The counters at the top of the page show Scheduled this week and Awaiting review. Each morning, the person who posts opens Calendar, clicks today's date, publishes what's there in the network or their scheduler, and moves each card to Published.
Recovering the caption that was approved
Someone edited a post after sign-off and the meaning drifted. Open the post, find its version history in the detail panel and restore the earlier version. The plan's Activity tab shows who made the change and when.
Quick start
From zero to using Social Calendar
- 1
Create a plan
One plan per campaign series (e.g., Q3 Product Launch).
- 2
Add campaigns and posts
Posts under campaigns under the plan.
- 3
Draft per channel
One draft per channel, all in one card.
- 4
Approve and schedule
Manager approves and the post is scheduled. You publish it from your own social tool or by hand.
Social media content calendar options: spreadsheet, Nautis or a publishing scheduler
A spreadsheet plans, a scheduler publishes, and the Social Calendar sits between them: it plans and approves, and leaves publishing to you.
| Need | Spreadsheet | Nautis Social Calendar | Publishing scheduler |
|---|---|---|---|
| See the month at a glance | A tab per month | Calendar view, plus Board by status and a sortable List | Usually yes |
| Different caption per network | A column per network | Default copy with per-channel overrides for copy and media | Usually yes |
| Named approver and sign-off | Comments and trust | Approver per post, with Approve, Request changes or Reject | Varies by plan |
| Version history | Sheet history, if you can find it | Every edit saved, with restore | Varies by product |
| Posts to the networks | No | No: you publish elsewhere | Yes, its main job |
| Bulk import from CSV | Not applicable | Not yet | Varies by product |
| Sits next to brand kit, tasks and leads | No | Same workspace | Separate subscription |
Plans and limits
- Social calendar plans count toward a monthly cap set by your plan, which resets on the first of each month. See pricing for the details.
- Only members of your organization can join a plan. Seats run to 5 on Launch, 10 on Voyage and 25 on Fleet.
- The 14-day trial is long enough to run one campaign through it, and it doesn't ask for a card.
What Social Calendar doesn't do
- It doesn't publish to social networks. You need a scheduler or a person to post, and someone has to move each card to Published afterwards.
- Approval is one step. Any manager on the plan can approve, and the guide describes no chain of approvers in a fixed order.
- Posts can't be bulk-loaded from a CSV yet. Each one is added by hand inside its plan.
- The guide describes no analytics pulled back from the networks and no social inbox, so engagement still lives in each network or your scheduler.
- Deleting a plan removes every campaign, post, comment and attachment in it, with no undo. Archive plans instead.
Social Calendar questions
What should a social media content calendar include?+
For each post: the date and time, the channels, the copy for each channel, the media, who's writing it, who approves it and its status. In Nautis those map to Schedule, Channels, the copy tabs, Media, Assignees, Approver and the status column on the board.
How far ahead should a startup plan social posts?+
Two weeks of finished drafts and a month of dated themes is a sensible target for a small team. Further out, plans go stale as the product changes. Use campaigns for the dated pushes and leave the rest in the Backlog.
What's the difference between Deadline and Schedule on a post?+
Deadline is when the draft has to be ready for review. Schedule is when the post should go out. Leave a day or two between them, so a Request changes doesn't push the post past its date.
Can freelancers or clients review posts?+
Access is granted to team members in your organization through the plan's Members tab. An outside reviewer therefore needs a seat in the workspace, with the Viewer role if they should only read, or Manager if they approve.
Will I get notified when a post needs my review?+
Yes. The approver is notified when an editor clicks Submit for review, and the editor is notified when changes are requested. You can mute the whole Social Calendar category under notification settings if it gets noisy.
Does Nautis actually publish my posts to social networks?+
The Social Calendar is for planning and approving content. It tracks what's going where and when, but you still publish from your own social tool or by hand (for now). The Accounts tab is metadata about your channels — it's not a connected publishing integration.
What's the difference between a plan and a campaign?+
A plan is the long-running container — for example, 'All marketing 2026'. A campaign is a wave inside a plan with a defined goal and date range — for example, 'March Webinar Promotion'.
Who can approve posts?+
Anyone with the Manager role on the plan. The plan creator is automatically a Manager.
Can the same post go to multiple channels?+
Yes. Tick all the channels you want under Channels when drafting the post. You can keep the same copy for all of them (the Default) or customize per channel using the per-channel copy tabs.
Can I override the caption for just Instagram?+
Yes. In the post editor, switch from the Default copy tab to the Instagram tab and type a custom caption. The other channels keep using the default.
What happens when I 'Request changes'?+
The post status flips to Changes Requested and the assigned editor is notified. They fix the post and click Submit for review again, sending it back to you.
Can I see who edited what?+
Yes. The Activity tab shows a complete timestamped log for every change. Each post also has its own version history.
Can I have multiple people draft the same post?+
Yes — add them all as Assignees on the post. Any of them with Editor or Manager role can edit.
Can I undo deleting a plan?+
No. Deleting a plan is permanent and removes every campaign, post, comment, and attachment inside it. Archive instead if you want to keep the history.
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