Per-channel drafts
Draft for Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest, Threads, WordPress, or any channel.
Plan, review, and schedule social media content as a team. Group related content into plans, organize posts into campaigns, draft posts for each channel, and run them through an approval workflow before they go live.
Built for
Capabilities
Everything ships out of the box. No setup, no plugins, no extra tools.
Draft for Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest, Threads, WordPress, or any channel.
Three-level structure keeps long-running social work organized.
Drafts move from Editor to Manager approval before publishing.
Every change is captured so nothing ships without a green light.
Viewer, Editor, Manager — pick the right access per plan.
Quick start
One plan per campaign series (e.g., Q3 Product Launch).
Posts under campaigns under the plan.
One draft per channel, all in one card.
Manager approves, post goes live on schedule.
The Social Calendar is for planning and approving content. It tracks what's going where and when, but you still publish from your own social tool or by hand (for now). The Accounts tab is metadata about your channels — it's not a connected publishing integration.
A plan is the long-running container — for example, 'All marketing 2026'. A campaign is a wave inside a plan with a defined goal and date range — for example, 'March Webinar Promotion'.
Anyone with the Manager role on the plan. The plan creator is automatically a Manager.
Yes. Tick all the channels you want under Channels when drafting the post. You can keep the same copy for all of them (the Default) or customize per channel using the per-channel copy tabs.
Yes. In the post editor, switch from the Default copy tab to the Instagram tab and type a custom caption. The other channels keep using the default.
The post status flips to Changes Requested and the assigned editor is notified. They fix the post and click Submit for review again, sending it back to you.
Yes. The Activity tab shows a complete timestamped log for every change. Each post also has its own version history.
Yes — add them all as Assignees on the post. Any of them with Editor or Manager role can edit.
No. Deleting a plan is permanent and removes every campaign, post, comment, and attachment inside it. Archive instead if you want to keep the history.
Full business context from the first conversation. Daily operations, fundraising, revenue and finance, run with you. You approve every move. It handles the rest.
Nothing leaves your workspace without your yes.
10-day burst across LinkedIn and X to hit Demo Day — teaser, reveal, and post-round recap.