Eight tabs of identity
Logos, Colors, Fonts, Typography, Guidelines, Imagery, Voice & Tone, and Letterhead.
Brand Kit: the one link you send when someone asks for the logo
Keep every piece of your visual identity in one place — logos, colors, fonts, typography, imagery, written guidelines, voice & tone, and a custom letterhead — so your team always ships on-brand. You can run multiple kits for sub-brands and share with people outside Nautis.
- Tabs8
- KitsMultiple
- External sharesYes
app.nautis.io/brand-kit
What is Brand Kit?
A brand kit is the reference for how your company looks and sounds: logo files, hex colors, fonts, type styles, imagery, written rules and voice. In Nautis, the Brand Kit keeps all of that in eight tabs, puts your letterhead on PDF exports, and shares a read-only page with a designer or agency, with views and downloads recorded under Analytics.
Every startup gets the same message about once a week: can you send me the logo? Someone digs a PNG out of a chat thread, it's the version from before the redesign, and a slightly wrong blue ends up on a sponsor banner. A brand kit fixes that by giving everyone, inside and outside the company, one place to fetch the current files and the rules that go with them.
You'll find it under Marketing, then Brand Kit. Click Create New, give the kit a Name (up to 100 characters) and an optional Description, and pick Team members with access if other people should edit it. The kit opens on eight tabs: Logos, Colors, Fonts, Typography, Guidelines, Imagery, Voice & Tone and Letterhead. Each one is a short form, so the work is mostly deciding what's true about your brand, then typing it in.
Two parts do more than store things. The kit you star as primary is the one other modules use when they apply your brand and no kit is picked. The Letterhead tab sets the header and footer that Nautis puts on PDF exports in the modules you choose. Whether a company your size needs brand software at all is a fair question, and the brand management software guide answers it before you spend an afternoon here.
Built for
- Founders building a new brand
- Teams running multiple sub-brands
- Operators briefing freelancers and contractors
Capabilities
What you can do with Brand Kit
Everything ships out of the box. No setup, no plugins, no extra tools.
Multiple kits
Run a kit per product or sub-brand and mark one as primary for cross-module use.
External share links
Share a private link with freelancers or agencies — no Nautis account needed.
Voice & tone playbook
Document how you sound, not just how you look.
Use cases
How startups use Brand Kit
Briefing a freelance designer on their first day
Open the kit, click Share Brand Kit, add the designer's address under Recipient Email and set the Expiration Date to the end of the contract. Create Share Link gives you a public read-only page. When the work ends, the trash icon in Existing Share Links revokes it, and Analytics shows whether they ever opened the kit.
Running two products under one company
Create one kit per product, each with its own logos, palette and voice. Hover the card of the kit most people should use and click the star to make it primary. Someone exporting a PDF for the second product can still choose that kit by hand.
Giving a developer exact type specs
On Fonts, enter the CSS stack under Font Family, weights such as 400,700, and switch on Web Font. Then build styles on Typography: a Heading 1 tied to the h1 element, its size, line height, weight and color, with a primary and optional secondary font. Each style shows a live preview, so the developer copies values instead of guessing from a screenshot.
Writing a voice before you hire a writer
Add a Voice & Tone guideline with three or four Characteristics, a list of Do's and Don'ts, and a few example sentences. Keep a second voice for support replies if it should sound calmer than your launch posts. A contractor's first draft gets much closer when the examples are real.
Making invoices and HR letters look like one company
On Letterhead, pick a logo, an accent color and margins, then edit the header and footer, page numbers, body font and contact details while the preview updates. Choose which modules use it and save. Every PDF from those modules now carries the same header.
Quick start
From zero to using Brand Kit
- 1
Create a kit
Name it, optionally set shared access, and Nautis opens the new kit.
- 2
Fill the tabs
Logos first, then colors, fonts, voice — work through tab by tab.
- 3
Mark primary
If you have multiple kits, the primary kit powers cross-module defaults.
- 4
Share externally
Send a link to your agency without inviting them into Nautis.
How the Brand Kit gets filled from your website
You don't have to start from an empty kit. During Liftoff, the four-minute setup for your Chief of Staff, Nautis reads your website and shows the logo, colors, fonts, images and voice it found under Your brand. Click anything that's wrong to leave it out, and the rest becomes your Brand Kit. If you already have a kit, only its empty sections are filled. With no kit at all, the Brand Kit page offers Import from your website instead.
Once Claude or ChatGPT is connected to the workspace, Brand Kits are among the records of things those tools can read. That's handy when you ask an outside assistant for copy and want it to follow the voice you wrote down here.
Nautis Brand Kit vs a shared folder vs a dedicated brand platform
A folder with good names gets a small team a long way. The difference shows up when people outside the company need the files, or when the rules matter as much as the assets.
| Need | Shared folder | Nautis Brand Kit | Dedicated brand platform |
|---|---|---|---|
| Logo variants with usage notes | File names and a readme, if someone wrote one | Logo Type, minimum size, background color and usage notes on each file | Usually yes |
| Colors people can copy | A PDF guide or a doc | Swatches with hex codes, sorted by Color Type | Usually yes |
| Voice and writing rules | A separate doc | Voice & Tone with Do's, Don'ts and examples, plus a Guidelines tab | Varies by product |
| Access for outsiders | Folder permissions per person | Read-only link with optional recipient email and expiry | Share pages or portals |
| Who viewed and downloaded | Rarely visible | Views, unique visitors, top downloads, devices and countries | Varies by product |
| Templates people can edit | Copies of design files | Not described in the guide | Often a core feature |
| Thousands of files with metadata | Possible, gets messy | Not built for it | Built for it |
Plans and limits
- Your plan caps how many kits you can create each month. At the cap, Create New opens a "Brand Kit Limit Reached" window with your count and limit. See pricing for what each plan includes.
- Logos, fonts and images share your organization's storage quota, which is one more reason to upload SVG logos.
- You can try it during the 14-day trial, which needs no card.
What Brand Kit doesn't do
- It doesn't make designs. The guide describes no editor or locked templates, so templates still live in your design tool.
- Deleting an asset is permanent, and the guide describes no version history for files. Keep your source files somewhere else too.
- Share links are view-only. Anyone who should edit the kit has to be a member of your organization with access to it.
- It's a reference for your core identity, not a digital asset library. If you manage thousands of campaign files with licences, read brand asset management software first.
Brand Kit questions
What should a startup brand kit include?+
Start small: your main logo as an SVG plus a one-color version, two to four colors with hex codes, one or two fonts, and five rules about how you write, with examples. That covers most requests. Add imagery and letterhead once people actually ask for them.
Is a brand kit the same as brand guidelines?+
Not quite. Guidelines are the rules, such as when to use the white logo. A brand kit holds the rules and the files together, so nobody reads a rule and then hunts for the asset. In Nautis, the Guidelines tab files rules by category: Logo, Colors, Typography, Imagery, Voice & Tone, Layout or General.
Can I use the Brand Kit as a press kit?+
Yes. Create a share link with no recipient email, put it on your press page, and anyone with the link can view and download on a public page. Set an expiration date if you'd rather renew it each year, and check Top Downloads to see which files journalists take.
How long does it take to set up a brand kit?+
If you have a website, Liftoff does a first pass in about four minutes and you correct it. Without one, an hour gets you logos, colors and fonts. Voice and guidelines take longer because they need decisions, not uploads.
Why won't my hex color save?+
It probably lacks the # sign. The Colors tab expects codes in the form #3B82F6, and you can use the color picker if you don't have the code to hand.
Can I have more than one brand kit?+
Yes. Create one kit per product or sub-brand. Tag one as primary so other modules know which one to use by default.
How is the primary kit different from the others?+
Other modules in Nautis pull from the primary kit when they auto-apply your brand. You can still pick a different kit manually in each module.
Who can edit a kit?+
You, anyone you added in Team members with access when creating the kit, and anyone with the Brand Kit update role permission.
Does sharing a link give edit access?+
No. Share links are read-only and can be set to expire. Use the team-access selector if you want someone to edit.
My team uploaded a font but it doesn't render in the preview.+
Make sure the Font Family value matches the font file you uploaded, and that Web Font is toggled on for web use. For Google Fonts, paste the full stylesheet URL into Font URL.
What goes in the letterhead?+
A logo, an accent color, header and footer text, and your business contact info. Nautis applies it to PDF exports for the modules you enable.
Can I see who looked at my brand kit?+
Yes — open Analytics from the kit header. You'll see views, downloads, unique visitors, top assets, and a full activity log with timestamps.
What file formats can I upload for logos?+
SVG, PNG, JPG, JPEG, GIF, and WEBP.
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