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Insights, guides, and best practices for startups on planning, fundraising, finance, and growth.

All191 Founder Playbook24 Startup Operations29 AI for Founders37 Fundraising47 Growth & GTM27 Strategy & Planning11 Team & Leadership11 Startup Tools5

How to pitch a journalist about your startup

How to pitch a journalist about your startup

Baltej SinghNovember 12, 20269 min read

How to use UTM parameters to see which links work

How to use UTM parameters to see which links work

Baltej SinghNovember 10, 20268 min read

How to write a product changelog customers read

How to write a product changelog customers read

Baltej SinghNovember 8, 20269 min read

A founder-led sales playbook for the first 10 deals

A founder-led sales playbook for the first 10 deals

Baltej SinghNovember 6, 20268 min read

Annual vs monthly billing for an early SaaS company

Annual vs monthly billing for an early SaaS company

Baltej SinghNovember 4, 20269 min read

How to run a beta customer program

How to run a beta customer program

Baltej SinghNovember 2, 20268 min read

How to build custom forms for lead capture

How to build custom forms for lead capture

Baltej SinghOctober 31, 20268 min read

How to write a positioning statement for SaaS

How to write a positioning statement for SaaS

Baltej SinghOctober 23, 20268 min read

Community-led growth basics for startups

Community-led growth basics for startups

Baltej SinghAugust 26, 20268 min read

Sales capacity planning for small teams

Sales capacity planning for small teams

Baltej SinghAugust 24, 20269 min read

A win-loss interview guide for founders

A win-loss interview guide for founders

Baltej SinghAugust 23, 20269 min read

Customer success basics for early SaaS

Customer success basics for early SaaS

Baltej SinghAugust 21, 20268 min read